For marketers – agency or inhouse – AI is no longer a question of when, but how. (Hint: It’s not a substitute for creativity, but it can make the process more efficient, and help you get better results from your team’s creative work.) Slice’s Chief Strategy Officer Dana Schmidt and VP of Digital Marketing Marissa […]
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Successful executives know that they themselves have a brand, and that brand can either be accidental or intentional. Just as with anything else important, a good executive brand should be strategic, which requires planning. Going through the exercise of creating a content calendar with the most important communication moments in the year helps executives develop, […]
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Data and analytics can be powerful inputs to help businesses drive the most effective marketing communications efforts possible. Quite often, the amount of data available is overwhelming since most businesses do not have a dedicated person to collect, analyze, and draw conclusions. Download our eBook and learn: What KPIs to measure based on the type […]
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As marketers, we know the value of developing a strategic communications plan for the year. However, creating a plan that your team will actually execute is a different story. Download our eBook and learn: The steps to start your marketing plan and getting buy-in from key decision makers The three biggest issues faced by teams […]
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As a leading woman-owned agency, Slice Communications has been proud to host an annual interview series with women leaders in marketing and communications. In this third iteration, we highlight 17 extraordinary leaders from diverse industries, ranging from nonprofit and culture to financial services and technology. These stories focus on their leadership, how it’s evolved over […]
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