The Diversity, Equity, and Inclusion (DEI) communications landscape has undergone a significant transformation over the past year. Previously considered a standard component of corporate social responsibility, DEI communications have become a politically charged issue. Increasing government regulations, legal challenges, and public scrutiny have transformed DEI communications into a high-risk endeavor. Consequently, CMOs and corporate communications […]
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What’s on your radar? What isn’t on your radar that should be? The survey data highlights a complex crisis landscape for 2025, characterized by economic uncertainty, technological vulnerabilities, political polarization, and workforce challenges. By facing these trends proactively, you can develop a thoughtful strategy for navigating potential crises effectively and safeguarding your reputation and operational stability. Enter your name […]
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For marketers – agency or inhouse – AI is no longer a question of when, but how. (Hint: It’s not a substitute for creativity, but it can make the process more efficient, and help you get better results from your team’s creative work.) Slice’s Chief Strategy Officer Dana Schmidt and VP of Digital Marketing Marissa […]
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Successful executives know that they themselves have a brand, and that brand can either be accidental or intentional. Just as with anything else important, a good executive brand should be strategic, which requires planning. Going through the exercise of creating a content calendar with the most important communication moments in the year helps executives develop, […]
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Data and analytics can be powerful inputs to help businesses drive the most effective marketing communications efforts possible. Quite often, the amount of data available is overwhelming since most businesses do not have a dedicated person to collect, analyze, and draw conclusions. Download our eBook and learn: What KPIs to measure based on the type […]
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