How to Create + Promote Thought-Leadership Content Every Week

New content creates more opportunities for people to follow and engage with your business. However, creating content is challenging and time-consuming.  Download our eBook and learn: Your thought leadership angle and the type of content that showcases it Systematic ways to develop more content (without killing your calendar!) Marketing and communications tactics to share your […]

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Employer Brand Communications

For many CEOs, their primary business goal has shifted away from selling products and services to recruiting new employees. To do so, they need not only an employer brand, but also ways to showcase it to anyone outside their business.  Download our eBook and learn: Tactics to identify your current employer brand The benefits of […]

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Marketing to Millennials for Manufacturing

Today, most manufacturers are either struggling to sell to younger buyers or struggling to get younger people to work for them. While many manufacturers make things we easily recognize – mobile phones, cars – many make items that are more niche and behind the scenes.  But valves, actuators, and electronic panels are all necessary for […]

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Engagement Marketing

Brands who are serious about creating meaningful two-way relationships with their customers thrive when they have engagement — both in real life (IRL) and online (URL) — at the center of their strategy. The value of experiences is increasing: 72 percent of those under 40 years old prefer to spend money on experiences over things. […]

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Capitalize on Conferences

WBENC provides it members two national networking and business development opportunities annually: Summit & Salute and National Conference & Business Fair.  Each provides opportunities for Matchmaker meetings, networking, and informal gatherings.  However, very little business gets done during the events themselves.  Most corporate professionals are completely overwhelmed by the number of WBEs they meet.  For […]

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