Brands who are serious about creating meaningful two-way relationships with their customers thrive when they have engagement — both in real life (IRL) and online (URL) — at the center of their strategy. The value of experiences is increasing: 72 percent of those under 40 years old prefer to spend money on experiences over things. […]
Read MoreWBENC provides it members two national networking and business development opportunities annually: Summit & Salute and National Conference & Business Fair. Each provides opportunities for Matchmaker meetings, networking, and informal gatherings. However, very little business gets done during the events themselves. Most corporate professionals are completely overwhelmed by the number of WBEs they meet. For […]
Read MoreThe challenge for marketing has long been that marketing KPIs are harder to measure. But now, there are some new ways to get confidence in your efforts. Download our eBook and learn: Survey results from CEOs in the Philadelphia area about confidence in their marketing How you can align marketing efforts with your business’s goals […]
Read MoreConventions, conferences, and trade shows are massive opportunities for business, and social media is a way to capitalize on these experiences. Download our eBook and learn: Setting up your social media channels to prepare in advance of your event Engaging live with your audience while the conference is happening Following up after the conference and […]
Read MorePublic Relations is a means of showcasing a message that is often more credible, authentic, and meaningful than other channels. Download our eBook and learn about seven benefits of effective PR, as demonstrated with real-world examples from our own experience.
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