Utilizing Social Media for Marketing in the Current Climate

With the economy changing rapidly in response to the Coronavirus pandemic, many marketers wonder how they will adjust to the new economy, asking important questions about what strategies still work and what needs to change. It’s easy to get lost in the minutiae and lose sight of the importance of the basics, but these basics […]

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Interview with Joseph J. Master, Drexel University

During today’s uncertain times, marketing and communications pros are being forced to operate through previously uncharted waters. To learn more about navigating this situation, we’ve interviewed communications experts across industries. This interview is with Joseph J. Master, the Assistant Vice President, Marketing & Digital Strategy at Drexel University, a global research university located in Philadelphia. […]

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Interview with Eric Patten, NeuLife Rehabilitation

During today’s uncertain times, marketing and communications pros are being forced to operate through previously uncharted waters. To learn more about navigating this situation, we’ve interviewed communications experts across industries. This interview is with Eric Patten, the EVP of Business Development for NeuLife Rehabilitation, one of the largest residential post-acute rehabilitation facilities in the Southeast. What […]

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How to Promote a Webinar Effectively During Quarantine

During the COVID-19 pandemic, many people are using their time at home to develop themselves professionally and learn new things. For many, that means signing up for informational webinars. This is an opportunity for thought leaders to share the best practices of their trade, to engage with their audience, and to add some professional value […]

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Interview with Laurie Roma, Universal Health Services, Inc.

During today’s uncertain times, marketing and communications pros are being forced to operate through previously uncharted waters. To learn more about navigating this situation, we’ve interviewed communications experts across industries. This interview is with Laurie Roma, Senior Manager, Social Media for Universal Health Services, Inc., one of the nation’s largest providers of hospital and healthcare services. […]

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