Today, data is a driving force in almost every industry. In fact, many are saying that data is more valuable than oil or any other traditional commodities and investments. While it is often believed that gathering original data is an extremely costly and time-consuming proposition, many businesses actually have unique, ownable data. Once you understand […]
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Today, over 7 billion people in the world use Instagram. By the end of 2022, it is estimated that Facebook will have 176.3 million accounts. But who are your followers following, what are they engaging with, and why are they liking or commenting? Social media has become the way people are promoting new products. Whether […]
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For any successful marketing campaign, you need to have an objective in mind. And with each objective, you need a measurable goal so that you can be confident in your team’s execution and performance. For email marketing, there are several services and metrics that can be used to measure the success of campaigns. List Size […]
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Each day, the average person receives 121 emails. That means that your email marketing messages are forced to compete for attention in inboxes cluttered with newsletters, receipts, general correspondence, spam, and more. However, what gets an email the attention it needs so that it gets opened? Here are some email marketing tips to optimize your […]
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When running an eCommerce store, one of the biggest necessities is website traffic – how are you making sales if you don’t have anyone visiting your website? A way to fix this is by running drip campaigns behind the scenes. For your business to thrive, email marketing should be a no-brainer. According to Campaign Monitor, […]
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