Simplifying Email Marketing

So… What is email marketing? We all recognize the importance of gaining attention for our companies whether that be through media coverage, or having a strong social media presence, but have you ever considered email marketing? According to Campaign Monitor, email marketing has had the highest ROI for marketers for the past 10 years, generating […]

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How to Create an Email List for Your Business

One big question for marketers at the moment is how to effectively reopen in the economy without wasting resources. Returning to the basics of marketing is a solid first step for many with this question, and one of the most time-tested and consistent first steps is to create an email list by consolidating and organizing […]

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How to Promote a Webinar Effectively During Quarantine

During the COVID-19 pandemic, many people are using their time at home to develop themselves professionally and learn new things. For many, that means signing up for informational webinars. This is an opportunity for thought leaders to share the best practices of their trade, to engage with their audience, and to add some professional value […]

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It’s Time to Get Your Email List in Shape

One of the realities of COVID-19 is that many of us will have to rely on email as a primary method of communication for the foreseeable future.  However, most companies do not have the email infrastructure to do this well. Here are some best practices to put in place right away to ensure that you […]

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The Cost of Doing Nothing With Your Marketing Strategy

Marketing is not a linear process, and it has many moving parts that are essential to an organization’s success. From content creation to email marketing to social media, there are a variety of options for businesses to explore when picking a digital marketing strategy that helps them stay connected and top-of-mind with the public. According […]

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