“Can you make it pretty!?” “Can you make it pop?!” Designers face these two age-old questions pretty often when working with clients. The battle between aesthetics and function is nothing new, but we designers have failed to explain the difference and importance of each – and how they apply to creative work. It’s okay. We […]
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If you’re not a graphic designer or at least working in a creative field where you make written or visual content, probably not. But what do you do when life forces you to think about fonts? The ability to choose and pair fonts comes in handy in situations like making cards, resumes, essays, invitations and […]
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Graphic design is known as marketing’s “jack of all trades.” It’s easy to overlook its importance in the world of business, but it’s hard to deny its necessity. Graphic design is all around us. From branding to web design, graphic design plays a significant role in every aspect of a business. But what exactly is […]
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