What’s Your Point of View? The Key Relationship Between Perspective and Marketing

The trifecta of marketing communications is more important now than ever. As people around the world shift in their priorities, creating or updating your company’s positioning statement, point of view, and supporting messages will help show others both your reaction to the current economic situation and where you stand on important social issues. Utilizing these […]

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The Hidden Potential of Positioning Statements in Marketing Campaigns

When it comes to conveying the messages your company wants to associate with its brand, the trifecta of a point of view, positioning statements, and supporting messages serve as the main tools that will underpin this primary goal. Using these tools will both effectively and clearly accomplish the primary task of communication with a heightened […]

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Getting To Know Your Customer

Central to the duties of the marketer is understanding the customer. Without knowing your customer’s pain points, behaviors, and wants, there is little chance that your marketing efforts will be successful. The fallout of the Coronavirus pandemic has changed everyone’s priorities: People who may have been inclined to spend more discretionary income or seek out […]

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It’s Time to Start Posting… Carefully

Clear, consistent communication is the most important response to any crisis situation.  In these days, where many people are quarantined or working from home for safety reasons, there is a huge opportunity to share information effectively using social media.   We haven’t seen any specific data just yet, but it’s highly likely that usage of Facebook, […]

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It’s Time to Get Your Email List in Shape

One of the realities of COVID-19 is that many of us will have to rely on email as a primary method of communication for the foreseeable future.  However, most companies do not have the email infrastructure to do this well. Here are some best practices to put in place right away to ensure that you […]

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