To grow and succeed, your business should be focused on these five essential buckets of marketing priorities: Acquiring new customers Creating a retention-focused plan Building the brand and infrastructure Increasing the investor base Plans for company growth See the video below as Cass dives deeper into these priorities for businesses in 2023. ; We’d love […]
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Retaining existing customers is just as important, and less expensive, as acquiring new ones. You’re welcome to re-read that sentence but it’s true! Research has shown that it costs up to five times more to acquire a new customer than it does to retain an existing one. That’s where retention marketing comes in! What is […]
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Graphic design is known as marketing’s “jack of all trades.” It’s easy to overlook its importance in the world of business, but it’s hard to deny its necessity. Graphic design is all around us. From branding to web design, graphic design plays a significant role in every aspect of a business. But what exactly is […]
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The pivotal press conference in Season 3, Episode 1 of Ted Lasso was a PR masterclass in addressing and flipping a negative and potentially damaging situation. SPOILER ALERT: Nate Shelley, former assistant coach of Ted Lasso’s Richmond team and now angry and vengeful head coach of rival West Ham United, gave a scathing press conference […]
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As a woman-owned business, we are proud to highlight and celebrate 23 women leaders across various industries for International Women’s Day. Our blog series explores what this global holiday means to them, what motivates them as a leader, advice for young women and more. Andrea Berry, Executive Producer at NBC10 Philadelphia “Be confident in yourself! […]
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