The Values That Drove Our Rebrand

We began the year with a nice boost to our workforce and client numbers as the result of an agency acquisition. The merger was also a perfect opportunity to take a fresh look at who we are as a company, what we stand for and believe in, and how we want to communicate the new […]

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How a Question Led to a Campaign

“Hey, Mom! What does a CEO do?”  Inspired by her daughter’s question, and realizing there were no books for children whose moms have difficult-to-explain jobs, Slice Communications CEO Cass Bailey wrote one about her job – and the first “My Mom is…” book was born.  Other titles followed, including My Mom is a CFO, …CIO, […]

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The AI Challenge + Spring Cleaning Your Marketing

INTRODUCTION At Slice Communications, we’re always focused on providing our clients and community with superior service. And like everyone else in the marketing/PR industry, we’re curious about how emerging artificial intelligence (AI) technology fits into what we do.  So, we decided to conduct a little experiment. We put three well known AI tools to the […]

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AI’s Impact on Public Relations and Media Relations: What You Need to Know

The world of public relations and media relations has experienced significant changes over the years. However, with the advent of artificial intelligence (AI), the changes are happening faster than ever before. AI has the potential to revolutionize the way we approach PR and media relations, making work more efficient and effective. In this blog post, […]

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Tough Times Bring Opportunity: Take Advantage By Not Cutting Your Marketing Budget

It’s natural for businesses to want to cut costs during times of economic pressure, but one area companies shouldn’t cut is their marketing activities budget. In fact, economic pressures make marketing even more critical in difficult times. Here are several reasons why. Take a Leadership Role & Keep Your Brand Visible  During a recession, customers […]

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