Understanding & Using Google Analytics 4 Blog Series: Unifying User Behavior: Centralized Tracking for Websites and Applications with GA4

As businesses expand their digital presence across websites and applications, understanding user behavior across these channels becomes crucial for effective decision-making. Google Analytics 4 (GA4) offers a centralized tracking solution, allowing businesses to unify and analyze user behavior seamlessly across both websites and applications. In this blog, we will explore how GA4 enables the centralization […]

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Understanding & Using Google Analytics 4 Blog Series: Unlocking Advanced Tracking Capabilities with GA4: Privacy-Compliant and Cross-Device Insights

The evolving landscape of privacy regulations and the phasing out of third-party cookies have presented new challenges for marketers. However, Google Analytics 4 (GA4) rises to the occasion, offering significantly increased tracking capabilities while respecting user privacy and compliance with regulations. In this blog, we will delve into three key aspects of GA4’s enhanced tracking […]

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Understanding & Using Google Analytics 4 Blog Series: AI/machine learning in Google Analytics

The integration of artificial intelligence (AI) and machine learning (ML) in Google Analytics has revolutionized the way businesses analyze and interpret their data. By leveraging these advanced technologies, marketers can unlock predictive insights and gain a deeper understanding of customer behavior, ultimately driving more informed decision-making. In this blog, we will explore two key aspects […]

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Understanding & Using Google Analytics 4 Blog Series: Analytics + GA4 Explained

In today’s data-driven world, Google Analytics 4 (GA4) emerges as a game-changing platform that empowers businesses to gain deep insights and drive impactful marketing strategies. From its event-based tracking model to advanced analysis tools and reporting capabilities, GA4 revolutionizes the way businesses understand their audiences and make data-driven decisions. In this comprehensive blog post, we […]

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THE HATER’S GUIDE TO AI OR: HOW I LEARNED TO STOP WORRYING AND LOVE THE ROBOT

I’m an admitted curmudgeon. Charitably, I suppose you could call me a skeptic. It ultimately leads to the same point: The addition of AI to an already complicated marketing landscape does not excite me. I’m not immediately won over by another shiny object. What’s worse, this one threatens to replace me and much of what […]

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