An often overlooked yet important tool for improving your brand and staying one step ahead is a competitive audit. A competitive audit allows for a comprehensive analysis of what one’s competitors are doing, more specifically what they are doing right and wrong. The value of learning from others cannot be overstated. To fully understand what […]
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Processes are important to the smooth and timely completion of tasks. They’re meant to streamline things, to take the thought out of the predictable and automatic parts of Getting Things Done, so that we maximize efficiency and minimize wasting valuable time and energy. Processes are used to align teams and coordinate efforts. All good things, […]
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If you’re not a graphic designer or at least working in a creative field where you make written or visual content, probably not. But what do you do when life forces you to think about fonts? The ability to choose and pair fonts comes in handy in situations like making cards, resumes, essays, invitations and […]
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To hashtag or not to hashtag? When it comes to driving traffic to your social media pages, hashtags are the way to increase views, followers, shares and likes. Hashtags take your content to the next level and are the key to making your content discoverable to a captive audience. You might not think that adding […]
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As we conclude our blog series on analytics best practices and Google Analytics 4 (GA4), let’s recap the key concepts discussed and outline the best practices for leveraging GA4’s capabilities. We have explored the impact of analytics on decision-making, the enhancements brought by GA4, and its applications in predictive insights, privacy compliance, cross-device tracking, Google […]
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