Experimentation in marketing couldn’t be more important! If you want to get attention, you have to stand out from the crowd. To get a new reaction from your audience, you have to surprise them with an approach designed to elicit a different response. In his book The Creative Act: A Way of Being, iconic record […]
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In 2002, author Rosalind Wiseman wrote a book for parents to help navigate the world of teenage girl friendships, relationships, and behaviors titled Queen Bees and Wannabes. In 2004, the film Mean Girls was born. This screenplay was written by actress and comedian Tina Fey after reading Wiseman’s book and seeing the potential for a film. Mean Girls would end […]
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2024 is the year of employee social engagement! It’s a great way to level up your marketing just by engaging your employees. Slice Communications and Hootsuite are teaming up for a webinar on Tuesday, January 30 at 10 AM on this highly beneficial marketing opportunity. CEO Cassandra Bailey will welcome Hootsuite Global Principal Solutions Consultant […]
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As 2023 lurches toward its frosty conclusion, we at Slice are staying merry and bright by kicking around some marketing predictions for the year ahead. While no one has a crystal ball, we just flipped over our Magic 8-Ball and ALL SIGNS POINT TO… Dana SchmidtChief Strategy Officer I think AI social video will take […]
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“Can you make it pretty!?” “Can you make it pop?!” Designers face these two age-old questions pretty often when working with clients. The battle between aesthetics and function is nothing new, but we designers have failed to explain the difference and importance of each – and how they apply to creative work. It’s okay. We […]
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