Jaguar’s latest campaign has done something remarkable, catapulting search interest in the brand to its highest level ever. While automakers often aim to capture attention, this sudden surge has sparked questions as many express outrage at the ditching of the legacy automaker’s animal icon. Was the campaign’s success worth the cost? And more importantly, can […]
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After attending Chicago’s 20th anniversary Lollapalooza Music Festival this past weekend, I noticed a significant shift in how brands engage with festival-goers. It’s no longer just about setting up a standard booth and handing out merch stamped with your logo. Instead, brands are embracing what can only be described as “activations”—immersive experiences designed to captivate […]
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Be Safe, Not Silent These days, it seems that anything anyone says can elicit a partisan response, especially in the digital realm. It’s a treacherous time for executives with an active online presence. However, the solution is not silence. In our August 29 webinar, Executive Communications in a Politically Charged Environment, Slice Communications VP of […]
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Marketing is behind any successful business or organization. It should also be behind their successful executives. Slice CEO Cass Bailey shares the three reasons why executives need their own marketing plans and resources. I don’t think I’ve met a successful executive who does not recognize the contribution marketing makes to their organization’s success. Yet, I […]
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Brand identity is the key driving force behind everything. It includes the values your company stands for, specific designs chosen to shape audiences’ perceptions, and a consistent voice and tone. Before you begin marketing your brand, there must be a clear understanding of your brand identity both internally and externally. This means making sure all […]
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