It’s the holiday season, which means it’s time to implement your holiday marketing strategies! This can mean many things, from sending out cards to your most loyal customers to creating a targeted campaign that is donation-based. There is so much potential to grow your business around the holiday season, but it may feel a little overwhelming. Slice […]
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Threads! Are you using it? No, this is not one of those tired, “Is anyone still using Threads?” posts that users who haven’t embraced Meta’s social platform fire off when they pop in once every 8 weeks. It’s a genuine question – are you really using it? Twitter/X continues to be unstable and we’re seeing […]
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Knock Knock! “Who’s there?” Hugh! “Hugh who?” Hugh-mor in marketing! … Much like many attempts at jokes in advertising, that one was quite the stinker. But when done right, a funny ad or post can be a great way to get eyes on your business that otherwise may have never even noticed your brand. One […]
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One of today’s hottest questions is: “Will AI replace marketing jobs?” As communicators, what we do is so human. We exist to move people – to capture their attention, their imagination, their motivation… and turn it into action. And despite the technology – including artificial intelligence – that has become so integrated into our lives, […]
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An often overlooked yet important tool for improving your brand and staying one step ahead is a competitive audit. A competitive audit allows for a comprehensive analysis of what one’s competitors are doing, more specifically what they are doing right and wrong. The value of learning from others cannot be overstated. To fully understand what […]
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