In their analysis of Diverse Voices, The Institute for PR found that minority group success stories in the United States maintain a strong emphasis on how individual accomplishments impact their success, but their corresponding campaigns imply that it only takes hard work and dedication to achieve a goal despite these inequalities. Developing an effective PR […]
Read More
Social networks prioritize which content a user sees in their feed first by the likelihood they want to see it. According to Statista, in 2020 over 3.6 billion people were using social media worldwide, and this number is projected to increase to almost 4.41 billion by 2025. With that many people using social networks, staying […]
Read More
You have eight seconds to pull someone in to read your blog. What do you do? Have a catchy headline like “The Inside Secrets of Hollywood You Didn’t Know?” Okay, but what if you’re writing a blog about tax policies? A title like “Become a Millionaire Knowing these Tax Policies” may draw in some viewers, […]
Read More
When people first start sending marketing emails, they often want as many contacts as possible on their lists. Seeing a large list of contacts when you’re sending emails is exciting–and when you’re working hard to make emails for your list, why wouldn’t you want to reach as many people as you can? What beginners don’t […]
Read More
When you think of brands and organizations that have an online presence, financial services is probably not the first industry that pops into your head. It is typically assumed that the industry is “old-fashioned” when it comes to marketing and having an online presence. However, the industry is changing. The switch to remote work at […]
Read More
