Before summer begins in earnest, take the time to spring clean your email list! The idea of list cleaning can be frightening–for many beginner email marketers, it’s hard to believe that we need to just delete all of these contacts we worked so hard to get in the first place. But making sure your email […]
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What is a welcome email? Simply, a welcome email is an automated email sent to new subscribers and customers welcoming them to your brand. So why should you have one? Why do you need one? The best way to explain why a welcome email is so important is to let the data speak for itself: 74% […]
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In their analysis of Diverse Voices, The Institute for PR found that minority group success stories in the United States maintain a strong emphasis on how individual accomplishments impact their success, but their corresponding campaigns imply that it only takes hard work and dedication to achieve a goal despite these inequalities. Developing an effective PR […]
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Social networks prioritize which content a user sees in their feed first by the likelihood they want to see it. According to Statista, in 2020 over 3.6 billion people were using social media worldwide, and this number is projected to increase to almost 4.41 billion by 2025. With that many people using social networks, staying […]
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You have eight seconds to pull someone in to read your blog. What do you do? Have a catchy headline like “The Inside Secrets of Hollywood You Didn’t Know?” Okay, but what if you’re writing a blog about tax policies? A title like “Become a Millionaire Knowing these Tax Policies” may draw in some viewers, […]
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