It’s hard to believe there was a time when marketing teams didn’t have a whole suite of tools at their fingertips. From learning the wants and needs of target audiences to creating engaging content to brainstorming new ideas, there are so many amazing tools that make our jobs easier every day as marketers that we […]
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If the term “influencer” elicits an eye roll, think again. There is definitely a perception of a certain type of social media celebrity whom companies pay to travel the world in bohemian fashions or send boxes upon boxes of free products, just for the chance to be featured in a sponsored photo. In actuality, the […]
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As a nonprofit organization, you know that every dollar counts. You also know the importance of building and maintaining relationships with your donors and supporters. So how can you do both in the most efficient and effective way possible? The answer is social media marketing. Social media marketing is one of the most cost-effective ways […]
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Having a well-thought-out marketing communications strategy is the first step in setting your organization up for success. However, there are bound to be roadblocks during your strategy execution. To help you overcome those challenges, we compiled the 5 most common marketing missteps and outlined solutions to get your strategy back on track. 1. Employee Retention […]
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The architecture, engineering, and construction (AEC) industries are highly competitive. When bidding on projects the deciding factor often comes down to not only qualifications and the company’s experience and track record, but also its reputation. That’s where thought leadership comes in and can give you a leg up. In order to generate thought leadership in […]
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