During my time here at Slice Communications, one of the most important pieces of advice I received as a social media intern is to primarily focus on creating goal oriented content. What is goal oriented content you ask? As Spiralyitics explains, “Goal oriented content is what drives your business towards success.” As vague as this […]
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Anyone who uses social media is no stranger to casually scrolling through their news feed or timeline and coming across someone talking about a product they love. More than likely that content is sponsored or in partnership with a brand. Brand ambassadors have become increasingly popular among brands over the past several years with no […]
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I think one of the trends I have been the most excited about in 2022 has been the rebirth of live video content. For a while, live video was stagnant in terms of the most effective social content but over the past few months, its popularity has surpassed that of general video content. According to […]
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Central to the duties of the marketer is understanding the customer. Without knowing your customer’s pain points, behaviors, and wants, there is little chance that your marketing efforts will be successful. For #GetToKnowYourCustomerDay, we want to outline four basic communication tactics that can help your business better understand its customers and yield data to make […]
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Each June in the US, companies decide how they are going to show support for Pride Month. This month, we’ve seen it all. From rainbow logo changes on LinkedIn, to Postmates’ “Bottom-Friendly” campaign, and even the silence of well-known brands. We asked the #SliceSquad to weigh in on some of the LGBTQIA+ community campaigns they […]
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