2023 Marketing Predictions from the Slice Squad
2023 is quickly approaching and marketers are making their plans for the new year. 2022 brought a lot of rapid changes to the digital marketing world including the rollout of Meta Business Suite, Twitter’s new ownership, and changes to the way that social platforms handle reporting and analytics. Our team of experts captured what we think we’ll see in the new year to help other marketers prepare their strategies.
Video Content will Reign Supreme
It’s no secret that all social media platforms’ algorithms have shifted in favor of video content. Senior Social Media Account Manager Caroline Hromy knows “video content isn’t going anywhere! Between TikTok and Instagram Reels, video content has grown on social in 2022 and will likely continue to grow in popularity in 2023.”
Strategy consultant Tony Sadowski notes that “brands and communicators not on TikTok (or at least producing quality, short-form video content) will struggle as all social media accelerates toward the visual, vertical, and virtually-voiced.”
Having video as part of your 2023 marketing strategy will be crucial to make the most of your social media efforts. As social media account manager Adrian Heredia says, “The power to connect with audiences through this medium will continue to grow in importance”.
More Strategic Ad Spend
Now more than ever, companies will be looking a lot closer at their advertising investments. CEO Cass Bailey thinks that “Companies will focus on stability and increasing the total lifetime value of their customers…meaning a reduction in mass advertising and an investment in targeted marketing aimed at existing customers and their networks.” They want to see a strong return on investment (ROI) and will be selective in where they place those dollars.
One place those dollars might not be going is Twitter. As the Twitter situation continues to unfold, one of the most immediate actions brands took was pausing their advertising on the platform. Chief Strategy Officer Dana Schmidt believes this trend will continue with “brands funneling ad dollars away from Twitter and Facebook and into TikTok in a big way.” With monetization continuing to grow on TikTok, Dana believes that will also drive up the average age of the TikTok audience.
Employer Branding Makes a Comeback
With the return of the workforce and competition for the best talent, Content Strategist Marissa Bruette sees Employer Branding Communications at the forefront of 2023 marketing strategies. She shares that “companies will shift their digital marketing efforts to focus on communicating their company culture, and utilizing employee advocates to recruit and keep top talent. This will mean a lot more integrated partnerships between HR, sales, and marketing.” Getting alignment on your recruitment efforts across your organization will be crucial to success. Agency Marketing Manager Kija Chronister thinks “breaking down department silos, understanding what makes you different from the competition, and getting alignment on your messaging is so important to effectively communicating your company’s value”.
Contact our team of experts to see how we can support and grow your marketing strategy or help you successfully navigate future trends. We would love to take your company’s marketing to the next level!
