Many companies today find their most pressing challenge is recruiting and retaining the right people.  It can be the biggest barrier to growth – bigger than acquiring customers or clients.  

Most marketing and communications have historically been focused on supporting revenue generation via sales and customer loyalty.  Human resources, via internal recruiting teams, has been entirely responsible for recruiting and the ongoing retention of retaining employees.  But today, what employees want from their employer and how they consider a job opportunity is changing. They want companies that align with their values, and they validate a company’s authenticity by doing research online.

For that reason, smart companies invest in creating brands for who they are as employers.  The best already have strong, well-defined cultures. They just need help articulating and communicating that culture so they get the right kind of attention.

Approach

Slice has developed a detailed and thorough approach to defining and promoting employer brands.  We begin with a set of surveys, audits, and worksheets. These help us understand the perception of the culture internally and externally.  They also provide insight into the company’s strengths and priorities.  

From there, we bring marketing, communications, and HR and recruiting together in our First Cut Session.  We spend our time asking questions based on our research in order to identify areas of alignment and disagreement.  In most cases, companies have never done any employer branding exercises, meaning HR and marketing have never worked together in this way before.  

Creating an employer brand is not easy, and it does not happen overnight.  But with a well-functioning team, a strong process, and a dedication to making it work, it can change a company’s trajectory.

Services

  • Strategy – We keep it simple to get started.  This way, everyone can get on the same page and start making a difference quickly.
  • Training – We work with internal champions to train them in the ways of digital communications.
  • Corporate Communications – We can manage social media, email marketing, and PR to promote the company as a great place to work.  We also help with speaking opportunities and awards.
  • Champion Communications – We work with individual champions and spokespeople to step up their game on social media, at conferences, and in the media.
  • Facilitation and Measurement – We host monthly meetings between HR and marketing, provide reports, and help remove barriers to success.

Employer Branding