Central to the duties of the marketer is understanding the customer. Without knowing your customer’s pain points, behaviors, and wants, there is little chance that your marketing efforts will be successful. For #GetToKnowYourCustomerDay, we want to outline four basic communication tactics that can help your business better understand its customers and yield data to make […]
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Each June in the US, companies decide how they are going to show support for Pride Month. This month, we’ve seen it all. From rainbow logo changes on LinkedIn, to Postmates’ “Bottom-Friendly” campaign, and even the silence of well-known brands. We asked the #SliceSquad to weigh in on some of the LGBTQIA+ community campaigns they […]
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Before summer begins in earnest, take the time to spring clean your email list! The idea of list cleaning can be frightening–for many beginner email marketers, it’s hard to believe that we need to just delete all of these contacts we worked so hard to get in the first place. But making sure your email […]
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What is a welcome email? Simply, a welcome email is an automated email sent to new subscribers and customers welcoming them to your brand. So why should you have one? Why do you need one? The best way to explain why a welcome email is so important is to let the data speak for itself: 74% […]
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In their analysis of Diverse Voices, The Institute for PR found that minority group success stories in the United States maintain a strong emphasis on how individual accomplishments impact their success, but their corresponding campaigns imply that it only takes hard work and dedication to achieve a goal despite these inequalities. Developing an effective PR […]
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