Celebrating Legacy: A Custom Wine Tribute to Spicer-Mullikin’s Century of Compassion | Slice Experimentation Series

Experimentation in marketing couldn’t be more important! If you want to get attention, you have to stand out from the crowd. To get a new reaction from your audience, you have to surprise them with an approach designed to elicit a different response. Slice Communications embraces a philosophy of innovation and openness to new ideas […]

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Exploring the Art of Attention with Louis Vuitton x Supreme

Collaborations are everywhere nowadays. Whether it’s with brands, celebrities, or influencers, you can’t escape a collaboration! Although collaborations are sometimes predictable and not exciting, there are times when a collaboration is completely unexpected and different, requiring a deep dive into the story behind it. The reasons behind any collaboration are to increase brand visibility, reach […]

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The Future of Advertising: Trends & Innovations to Watch

Staying a step ahead of the trends is important in the advertising industry. A keen eye can give you a leg up. To grab the attention of their target audiences, advertisers need to stay agile as consumer behavior and technology change. From virtual reality advertising to interactive commercials, there’s a lot to look forward to […]

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Threading the Needle: Top 5 Tips for Success on Threads

In July of 2023, Threads was introduced. While the app felt similar to other platforms like X, it felt foreign in several other ways. Many flocked to Threads, put out a few posts, got confused, and then vanished. Many did that but then actually came back, tried some new tactics, and saw growth. It was […]

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Why You Need a Brand Presence Before You Need a Brand Presence

If your leadership team is like ours, you spend a day together every quarter planning. You’re looking ahead and tracking goals, talking about your vulnerabilities, threats and opportunities. You’re putting new ideas on the table to think about how you can grow and what that growth looks like. What resources do you need – time, […]

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