Be Safe, Not Silent These days, it seems that anything anyone says can elicit a partisan response, especially in the digital realm. It’s a treacherous time for executives with an active online presence. However, the solution is not silence. In our August 29 webinar, Executive Communications in a Politically Charged Environment, Slice Communications VP of […]
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Marketing is behind any successful business or organization. It should also be behind their successful executives. Slice CEO Cass Bailey shares the three reasons why executives need their own marketing plans and resources. I don’t think I’ve met a successful executive who does not recognize the contribution marketing makes to their organization’s success. Yet, I […]
Read MoreExperimentation in marketing couldn’t be more important! If you want to get attention, you have to stand out from the crowd. To get a new reaction from your audience, you have to surprise them with an approach designed to elicit a different response. Slice Communications embraces a philosophy of innovation and openness to new ideas […]
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Collaborations are everywhere nowadays. Whether it’s with brands, celebrities, or influencers, you can’t escape a collaboration! Although collaborations are sometimes predictable and not exciting, there are times when a collaboration is completely unexpected and different, requiring a deep dive into the story behind it. The reasons behind any collaboration are to increase brand visibility, reach […]
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Staying a step ahead of the trends is important in the advertising industry. A keen eye can give you a leg up. To grab the attention of their target audiences, advertisers need to stay agile as consumer behavior and technology change. From virtual reality advertising to interactive commercials, there’s a lot to look forward to […]
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