It’s natural for businesses to want to cut costs during times of economic pressure, but one area companies shouldn’t cut is their marketing activities budget. In fact, economic pressures make marketing even more critical in difficult times. Here are several reasons why. Take a Leadership Role & Keep Your Brand Visible During a recession, customers […]
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Today’s business landscape is volatile and competitive. Retention marketing is a necessity to just keep pace, and a pivotal weapon-of-choice in the battle for customer attention and loyalty. To stay ahead of the competition, you need to understand exactly who your competitors are and how they’ve positioned themselves against you. What messages are they delivering? […]
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Keeping customers or clients loyal, or at least as repeat purchasers, is one of the trickiest parts of any marketing plan. How do you make this vital group feel engaged in the process, listened-to and understood? It all comes down to communication – so start that ongoing conversation from Day One! Ask what motivated their […]
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As a woman-owned business, we are proud to highlight and celebrate 23 women leaders across various industries for International Women’s Day. Our blog series explores what this global holiday means to them, what motivates them as a leader, advice for young women and more. Andrea Berry, Executive Producer at NBC10 Philadelphia “Be confident in yourself! […]
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As a woman-owned business, we are honored to share the stories and messages of incredible woman leaders across a variety of industries for our International Women’s Day blog series. This interview is with Andrea Berry, Executive Producer at NBC10 Philadelphia. Why do you think it’s important to celebrate International Women’s Day? It’s important for women […]
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