In July of 2023, Threads was introduced. While the app felt similar to other platforms like X, it felt foreign in several other ways. Many flocked to Threads, put out a few posts, got confused, and then vanished. Many did that but then actually came back, tried some new tactics, and saw growth. It was […]
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If your leadership team is like ours, you spend a day together every quarter planning. You’re looking ahead and tracking goals, talking about your vulnerabilities, threats and opportunities. You’re putting new ideas on the table to think about how you can grow and what that growth looks like. What resources do you need – time, […]
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The world of public relations and media relations has experienced significant changes over the years. However, with the advent of artificial intelligence (AI), the changes are happening faster than ever before. AI has the potential to revolutionize the way we approach PR and media relations, making work more efficient and effective. In this blog post, […]
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It’s natural for businesses to want to cut costs during times of economic pressure, but one area companies shouldn’t cut is their marketing activities budget. In fact, economic pressures make marketing even more critical in difficult times. Here are several reasons why. Take a Leadership Role & Keep Your Brand Visible During a recession, customers […]
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Today’s business landscape is volatile and competitive. Retention marketing is a necessity to just keep pace, and a pivotal weapon-of-choice in the battle for customer attention and loyalty. To stay ahead of the competition, you need to understand exactly who your competitors are and how they’ve positioned themselves against you. What messages are they delivering? […]
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