Jaguar’s latest campaign has done something remarkable, catapulting search interest in the brand to its highest level ever. While automakers often aim to capture attention, this sudden surge has sparked questions as many express outrage at the ditching of the legacy automaker’s animal icon. Was the campaign’s success worth the cost? And more importantly, can […]
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Brand identity is the key driving force behind everything. It includes the values your company stands for, specific designs chosen to shape audiences’ perceptions, and a consistent voice and tone. Before you begin marketing your brand, there must be a clear understanding of your brand identity both internally and externally. This means making sure all […]
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If you’re not a graphic designer or at least working in a creative field where you make written or visual content, probably not. But what do you do when life forces you to think about fonts? The ability to choose and pair fonts comes in handy in situations like making cards, resumes, essays, invitations and […]
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Graphic design is known as marketing’s “jack of all trades.” It’s easy to overlook its importance in the world of business, but it’s hard to deny its necessity. Graphic design is all around us. From branding to web design, graphic design plays a significant role in every aspect of a business. But what exactly is […]
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Your logo is your company’s face. It is one of the most important components of your brand – setting the standard for your brand’s reputation, marketability and memorability. That’s why it’s important to give it the attention it needs. And to know when it’s time for a refresh. Whether your company has been around for […]
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