It’s the holiday season, which means it’s time to implement your holiday marketing strategies! This can mean many things, from sending out cards to your most loyal customers to creating a targeted campaign that is donation-based. There is so much potential to grow your business around the holiday season, but it may feel a little overwhelming. Slice […]
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An often overlooked yet important tool for improving your brand and staying one step ahead is a competitive audit. A competitive audit allows for a comprehensive analysis of what one’s competitors are doing, more specifically what they are doing right and wrong. The value of learning from others cannot be overstated. To fully understand what […]
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Processes are important to the smooth and timely completion of tasks. They’re meant to streamline things, to take the thought out of the predictable and automatic parts of Getting Things Done, so that we maximize efficiency and minimize wasting valuable time and energy. Processes are used to align teams and coordinate efforts. All good things, […]
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In today’s data-driven world, Google Analytics 4 (GA4) emerges as a game-changing platform that empowers businesses to gain deep insights and drive impactful marketing strategies. From its event-based tracking model to advanced analysis tools and reporting capabilities, GA4 revolutionizes the way businesses understand their audiences and make data-driven decisions. In this comprehensive blog post, we […]
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In case you missed it: the Federal Trade Commission (FTC) just unveiled a makeover of their Endorsement Guides to keep marketers and advertisers above board when it comes to paid partnerships. The biggest changes affect influencers and content creators directly after several years of enjoying rather lax regulation. When in doubt: disclose, disclose, disclose. If […]
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