In today’s data-driven world, Google Analytics 4 (GA4) emerges as a game-changing platform that empowers businesses to gain deep insights and drive impactful marketing strategies. From its event-based tracking model to advanced analysis tools and reporting capabilities, GA4 revolutionizes the way businesses understand their audiences and make data-driven decisions. In this comprehensive blog post, we […]
Read More
In case you missed it: the Federal Trade Commission (FTC) just unveiled a makeover of their Endorsement Guides to keep marketers and advertisers above board when it comes to paid partnerships. The biggest changes affect influencers and content creators directly after several years of enjoying rather lax regulation. When in doubt: disclose, disclose, disclose. If […]
Read More
Now is an ideal opportunity to explore the world of retention marketing and introduce your existing customers to exciting new products or services! By utilizing customer data, you can promote items tailored specifically for them without the need of a huge or expensive advertising campaign! Product creation has great potential as well when clients are […]
Read More
Retention marketing plans can have a huge impact on a customer’s ‘lifetime value’ when cross-selling and upselling is done right. Companies that strive to meet their customers’ needs, desires and fears with the products and services they offer will be rewarded by having loyal customers who are open to exploring new offerings from a company […]
Read More
Truly understanding your client’s and customer’s needs, interests and aspirations is essential to discerning the best way to engage and motivate them. That’s why research initiatives are so powerful as an investment. Quantitative research is about measurable data, while qualitative research relies on personal interviews or information that show how people think and respond to […]
Read More
