The business topic on everyone’s mind these days is retention, specifically around current clients, investors, donors, members and employees. We love that! The renewed focus on retention marketing is exciting for many reasons; it offers sophisticated strategies and tactics to engage customers who are already loyal and it’s smart and provides several growth opportunities when […]
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To grow and succeed, your business should be focused on these five essential buckets of marketing priorities: Acquiring new customers Creating a retention-focused plan Building the brand and infrastructure Increasing the investor base Plans for company growth See the video below as Cass dives deeper into these priorities for businesses in 2023. ; We’d love […]
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Retaining existing customers is just as important, and less expensive, as acquiring new ones. You’re welcome to re-read that sentence but it’s true! Research has shown that it costs up to five times more to acquire a new customer than it does to retain an existing one. That’s where retention marketing comes in! What is […]
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What Small Business Owners, Startups, and Entrepreneurs need to know about the future of our open Internet and how it could affect day-to-day work. What is Net Neutrality? Net Neutrality is the idea that your access to the Internet either your cable Internet connection or your wireless LTE Internet connection. However, you are receiving information […]
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For some companies, outsourcing your entire marketing efforts or a portion of your marketing mix can be a difficult business decision. From an internal perspective, you may be hesitant to work with an agency because it could limit your control over your marketing strategy. However, the truth is working with an agency provides diversity, creativity […]
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