Measuring Marketing: How Accurate Metrics Can Maximize Potential

Getting back to basics is important for marketers at the moment. As the economy begins to reopen, looking back to the time-proven fundamentals will reveal tools that will help guarantee the future soundness of your marketing communications efforts and strategies. Amongst the many fundamentals that can help you readjust, marketing metrics serve as one of […]

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Simplifying Email Marketing

So… What is email marketing? We all recognize the importance of gaining attention for our companies whether that be through media coverage, or having a strong social media presence, but have you ever considered email marketing? According to Campaign Monitor, email marketing has had the highest ROI for marketers for the past 10 years, generating […]

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How to Create an Email List for Your Business

One big question for marketers at the moment is how to effectively reopen in the economy without wasting resources. Returning to the basics of marketing is a solid first step for many with this question, and one of the most time-tested and consistent first steps is to create an email list by consolidating and organizing […]

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Simplifying Social Media

There is a wide variety of social media users. While millennials, Generation Zers, and Generation Xers all use it more frequently than Baby Boomers, 80% of every generation uses social media. Whether people use it as a form of entertainment, a news source, or a way to stay connected, social media platforms are an incredible […]

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Utilizing Social Media for Marketing in the Current Climate

With the economy changing rapidly in response to the Coronavirus pandemic, many marketers wonder how they will adjust to the new economy, asking important questions about what strategies still work and what needs to change. It’s easy to get lost in the minutiae and lose sight of the importance of the basics, but these basics […]

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