Relationships in PR are vital to the success of any agency, client and project. They’re what separate the good from the great and move the ball forward. Relationships can’t be forced, they have to be natural and take time to cultivate and thrive. Like any good relationship, it’s a two-way street with give and take, […]
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In an effort to crack down on the fake followers problem, Twitter will no longer include locked accounts in a profile’s publicly posted follower count. Why are Twitter Accounts Locked? Twitter accounts are locked for violating the company’s standards and remain frozen until the owner resets their password. Until then, these accounts will no longer […]
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It is no question that social media holds a major influence over audiences of all kinds. Since over 65% of all American adults use at least one form of social media, it is no longer enough to simply have an online presence, but to have a presence that represents your company accurately and drives engagement. […]
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Many companies are tapping into social media’s power of connectivity to promote change. Check out 5 companies that yielded their social media marketing to go beyond products: 1. Under Armour – I Will What I Want Campaign Under Armour released a video of professional ballerina Misty Copeland dancing to a voice recording of her rejection […]
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Public relations can be a tricky thing to measure – after all, how do you gauge perception? While other marketing tactics, such as advertising, are directly measurable in dollars and sales, PR is not quite so direct. However, that doesn’t mean it’s not valuable – on the contrary, PR raises brand recognition and reputation, which […]
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