Today, over 7 billion people in the world use Instagram. By the end of 2022, it is estimated that Facebook will have 176.3 million accounts. But who are your followers following, what are they engaging with, and why are they liking or commenting? Social media has become the way people are promoting new products. Whether […]
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#PhillyLovesBilly What better way to start a Philly conference than with an artistic shoutout to the City of Brother Love? Thanks to our friends at EMC Outdoor for sponsoring this amazing masterpiece, completed on-site at the Meeting House! The Human Side of Social Media Auntie Anne’s President Heather Neary didn’t follow a typical road to […]
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A few weeks ago, I had the great pleasure of presenting to a group of WBE-certified companies ahead of the 2019 National Conference. The amazing Peggy Gionta from Partners Consulting and I talked about capabilities statements and shared some new ways to think about them. At the heart of my talk was the perspective that […]
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When Instagram launched its story feature in 2017, many thought it was just another way to compete with its top competitor, Snapchat. In 2018 Instagram added amazing new widgets to its story feature, such as polls, questions, and even music. Fast-forward to 2019, Instagram stories have become fun for personal use, but how can they […]
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Reprinted from the Hotel Business Review with permission from www.HotelExecutive.com The days of traditional advertising have long been over and like it or not, we are currently living through the Age of the Influencer. Since 2010, there has been a drastic rise in the practice of working with individuals and organizations with significant followings on […]
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