2021 was an experimental year for many marketers. With the “return to normal” being delayed due to new variants, companies had to find other ways to strike the right chord with consumers. Utilizing an effective social media strategy played a vital role in strengthening their consumer connections. From Tide to Tommy Hilfiger to Duolingo’s TikTok […]
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Many companies want to get their name out into the industry or have a great story to pitch to the media, but are not sure how to get started. Navigating public relations can be tough and time-consuming, but it does not have to be. Here are 5 tips you can start implementing today to help […]
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Over the past few years, TikTok has grown to become one of the most popular video streaming social media platforms. Topping over one billion users in September 2020, the app has become the fastest growing social media platform since Snapchat’s launch in 2011. Due to the app’s fast-growing nature, TikTok has emerged as the new […]
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From the early days of MySpace to apps today such as Instagram and TikTok, one common theme uniting all social media platforms is that, at their core, they were all created to help people connect. And with over 70% of US adults on at least one social media platform as of early 2021, connecting with […]
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I hear all the time that email is “dead” and how “no one checks their email anymore,” etc. etc. etc. But whether we want it or not, email hasn’t gone anywhere and won’t be going anywhere for a long time. Email marketing is one of the most effective strategies a business can leverage to improve […]
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