Today, over 7 billion people in the world use Instagram. By the end of 2022, it is estimated that Facebook will have 176.3 million accounts. But who are your followers following, what are they engaging with, and why are they liking or commenting? Social media has become the way people are promoting new products. Whether […]
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#PhillyLovesBilly What better way to start a Philly conference than with an artistic shoutout to the City of Brother Love? Thanks to our friends at EMC Outdoor for sponsoring this amazing masterpiece, completed on-site at the Meeting House! The Human Side of Social Media Auntie Anne’s President Heather Neary didn’t follow a typical road to […]
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A few weeks ago, I had the great pleasure of presenting to a group of WBE-certified companies ahead of the 2019 National Conference. The amazing Peggy Gionta from Partners Consulting and I talked about capabilities statements and shared some new ways to think about them. At the heart of my talk was the perspective that […]
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Social media holidays are the latest trend in social marketing. These quirky holidays come each month and have their own purpose. Some holidays ask audiences to celebrate, educate, raise awareness, or in the case of National Margarita Day, raise a glass. As a consumer, participating in social media holidays can be fun and engaging. As […]
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We believe that your job as a spokesperson in an interview is not just to answer questions – it is to deliver your most important strategic messages. There is no media where that is harder than radio. Research by Albert T. Mehrabian from the University of California shows us that how you look communicates a […]
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