When implementing a social media marketing strategy it is extremely important to be able to track the performance of your efforts. Google Analytics provides insightful metrics to help you keep tabs on how well your social media campaigns and channels are doing. These metrics allow you to make informed decisions on how you want to […]
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In an effort to crack down on the fake followers problem, Twitter will no longer include locked accounts in a profile’s publicly posted follower count. Why are Twitter Accounts Locked? Twitter accounts are locked for violating the company’s standards and remain frozen until the owner resets their password. Until then, these accounts will no longer […]
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Many companies are tapping into social media’s power of connectivity to promote change. Check out 5 companies that yielded their social media marketing to go beyond products: 1. Under Armour – I Will What I Want Campaign Under Armour released a video of professional ballerina Misty Copeland dancing to a voice recording of her rejection […]
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Public relations can be a tricky thing to measure – after all, how do you gauge perception? While other marketing tactics, such as advertising, are directly measurable in dollars and sales, PR is not quite so direct. However, that doesn’t mean it’s not valuable – on the contrary, PR raises brand recognition and reputation, which […]
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Social Media Day 2018 may be over, but we are still buzzing on the inspiring talks of this year’s event. One of our returning presenters, Peter Weinberg of LinkedIn, gave a compelling presentation on B2B Marketing Trends. We appreciated his insights on what is trending, and how exactly we can use these trends to grow […]
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