Deadpool 2 Marketing Case Study

At Slice, we always say that “different is better than better.” If we had to guess, we’d say the marketing team behind Deadpool 2 agreed. The movie franchise is best known for its bolder, brasher take on a superhero story, so it’s no surprise that they stepped outside the box when it came to marketing […]

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5 Questions with Kimberly Howard-Thomassen

Kimberly Howard-Thomassen: Senior Vice President of The Thomas Collective As Senior VP, Kimberly Howard-Thomassen develops distinct identities for lifestyle brands using both social media and digital strategies. With her recent work with AZO, Kimberly provides an insider’s look at how developing a “digital persona” that differentiated from the competitors while continuing to educate and engage consumers.  […]

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5 Questions with Lindsay Patton-Carson

Lindsay Patton-Carson: Vice President, Customer Engagement of PiperWai Natural Deodorant As the VP of Customer Engagement, Lindsay Patton-Carson cultivates the brand voice behind PiperWai Natural Deodorant. We caught up with how she injects her personal sense of humor and turns it into the social voice that connects with customers. Where does your brand’s sense of […]

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The Importance of Net Neutrality For Small Business Owners, Startups, and Entrepreneurs

What Small Business Owners, Startups, and Entrepreneurs need to know about the future of our open Internet and how it could affect day-to-day work. What is Net Neutrality? Net Neutrality is the idea that your access to the Internet either your cable Internet connection or your wireless LTE Internet connection. However, you are receiving information […]

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How Writing is Key in Business and Why Millennials Struggle With It

On average managers at a business spend three months each year writing. 80% of managers say their employees need to improve their writing skills. Although, most employees believe their writing skills are much better than what their managers think. So where is the problem? Precise Content Today everyone loves to include exactly what they are […]

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