As a supplier diversity professional, one of my favorite events of the year was the Women’s Business Enterprise National Council (WBENC) Summit & Salute. The Summit & Salute is one of WBENC’s annual events that highlights the accomplishments of America’s Top Corporations for Women Business Enterprises and top Women Business Enterprises (WBEs). I had the […]
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If you are on the fence about using Snapchat as a social media marketing tool for your business, then allow us to help with your decision: You definitely should! According to Business Insider, as of February 2nd, 2017 Snapchat has 158 million active daily users and 301 million monthly users. These numbers are huge in […]
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When it comes to social media, there’s a myriad of moving parts. Stay focused, get strategic, and save yourself hours of time by adding these 5 free social media tools to your arsenal. Buffer – There are many scheduling tools out there. Hootsuite, Tweetdeck, Sprout Social all have free and paid options, as Buffer does. […]
Read MoreFor those of us in public relations and social media world, there have been many questions popping up in the past five years that we’re never asked before: Should we be on Facebook? What is content marketing? Do press releases matter anymore? But perhaps the most fret-worthy of all is: What is the marketing ROI? […]
Read MoreI was sitting with my brother at a family party the other day when he asked me about Instagram. He wanted to know whether it was a good idea for his company – a food service and hospitality facility inside a well-known DC landmark. My brother is trained as an accountant, so social media marketing […]
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