Pitching is one of the most important roles of any public relations professional but does the perfect pitch, one that can guarantee you a media placement, exist? The answer is both yes and no. The answer is no because there is no one uniform pitch that will guarantee you a placement across the board 100% […]
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Each day, the average person receives 121 emails. That means that your email marketing messages are forced to compete for attention in inboxes cluttered with newsletters, receipts, general correspondence, spam, and more. However, what gets an email the attention it needs so that it gets opened? Here are some email marketing tips to optimize your […]
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Which do you remember better: the Disney movie you watched when you were 10 years old or the Spanish class you took in high school? Chances are you can recall the Disney movie more vividly than learning how to conjugate Spanish verbs. Why? Well, research by cognitive psychologist Jerome Bruner shows that stories are 22 […]
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Team Football or Team Commercial? There are two types of people at Super Bowl Parties—the football fanatics and the commercial-focused. Regardless of what team you were rooting for, there were 103.4 million people glued to their television for Super Bowl LII in 2018. A 30-second commercial slot for the Super Bowl will run you $5 […]
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The Data Protection Commissioner (DPC) of Ireland conducted an audit into LinkedIn’s processing of personal data and discovered they used a hashed form of user email addresses to use for targeted Facebook ads. 18 million user emails to be exact. And we bet you had no idea. What’s going on? When Facebook has a data […]
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