LinkedIn’s Secret Security Breach

The Data Protection Commissioner (DPC) of Ireland conducted an audit into LinkedIn’s processing of personal data and discovered they used a hashed form of user email addresses to use for targeted Facebook ads. 18 million user emails to be exact. And we bet you had no idea. What’s going on? When Facebook has a data […]

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Cracking the Success Behind the Instagram Egg

Even though we are only two weeks into 2019, social media has already seen some massive changes. The first of these? An egg is now the most-liked image ever. What Happened. On February 6th, 2018, Kylie Jenner shared an image of her newborn baby, which became the most liked image on Instagram with over 18 […]

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Incorporate These 10 Tips to Effectively Boost Your Media Placement

Congratulations! You’ve earned a media placement – this is the single most credible and trustworthy marketing material you have to showcase your brand. But bear in mind: a media placement itself is only as good as the scope of people who eventually see it. On this note, it’s time to make sure everyone who should know […]

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Choosing Your Social Media Platform

As an agency, we manage and monitor a multitude of social media profiles on behalf of our clients. But with the wide variety of options when it comes to social media management tools, it’s hard to know where to start. Here is our team’s thought process on whittling down the list to find the best […]

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3 Google Analytics Metrics Every Company Should Use For Social Media

When implementing a social media marketing strategy it is extremely important to be able to track the performance of your efforts. Google Analytics provides insightful metrics to help you keep tabs on how well your social media campaigns and channels are doing. These metrics allow you to make informed decisions on how you want to […]

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