The most recent projections estimate that US advertisers will increase their social media ad spending 20% this year, coming in at more than $43 billion when all is said and done. But to what end? Proving social media ROI can be incredibly challenging — and when you’re trying to make a case for increasing your […]
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The first few weeks back to work after a nice holiday break can always feel chaotic – especially if the platforms we count on to complete our work change while we were busy celebrating. Although sometimes we digital marketers may curse the ever changing nature of our favorite platforms, several new updates from LinkedIn to […]
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Today, data is a driving force in almost every industry. In fact, many are saying that data is more valuable than oil or any other traditional commodities and investments. While it is often believed that gathering original data is an extremely costly and time-consuming proposition, many businesses actually have unique, ownable data. Once you understand […]
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You don’t have to walk an adorable french bulldog around Old City to know just how much people love dogs. Content including dogs is within the top ten most popular types of content shared on the internet. Odds are that you have liked, seen, or engaged with this type of content today! Pets are everywhere […]
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Creative campaigns are a way to keep audiences engaged and keep marketers on their toes. Check out three of our favorite creative campaigns below and find out why they worked. 1. Travel Campaign: Airbnb+ 23andme: “Heritage Travel” Airbnb teamed up with 23andMe for a creative traveling campaign. Having collected data about travelers, Airbnb noticed a […]
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