Social media holidays are the latest trend in social marketing. These quirky holidays come each month and have their own purpose. Some holidays ask audiences to celebrate, educate, raise awareness, or in the case of National Margarita Day, raise a glass. As a consumer, participating in social media holidays can be fun and engaging. As […]
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Which do you remember better: the Disney movie you watched when you were 10 years old or the Spanish class you took in high school? Chances are you can recall the Disney movie more vividly than learning how to conjugate Spanish verbs. Why? Well, research by cognitive psychologist Jerome Bruner shows that stories are 22 […]
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The Data Protection Commissioner (DPC) of Ireland conducted an audit into LinkedIn’s processing of personal data and discovered they used a hashed form of user email addresses to use for targeted Facebook ads. 18 million user emails to be exact. And we bet you had no idea. What’s going on? When Facebook has a data […]
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Even though we are only two weeks into 2019, social media has already seen some massive changes. The first of these? An egg is now the most-liked image ever. What Happened. On February 6th, 2018, Kylie Jenner shared an image of her newborn baby, which became the most liked image on Instagram with over 18 […]
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Congratulations! You’ve earned a media placement – this is the single most credible and trustworthy marketing material you have to showcase your brand. But bear in mind: a media placement itself is only as good as the scope of people who eventually see it. On this note, it’s time to make sure everyone who should know […]
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