So You Missed Your Big Trade Show

Due to the rapid spread of coronavirus or COVID-19, many industry associations have canceled their annual trade shows and conferences. While safety is everyone’s top priority, this also poses a big problem for companies who rely on those events to meet with customers, strategic partners, distributors, and potential customers.  Deals get done, products get demoed, […]

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It’s Time to Start Posting… Carefully

Clear, consistent communication is the most important response to any crisis situation.  In these days, where many people are quarantined or working from home for safety reasons, there is a huge opportunity to share information effectively using social media.   We haven’t seen any specific data just yet, but it’s highly likely that usage of Facebook, […]

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The Cost of Doing Nothing With Your Marketing Strategy

Marketing is not a linear process, and it has many moving parts that are essential to an organization’s success. From content creation to email marketing to social media, there are a variety of options for businesses to explore when picking a digital marketing strategy that helps them stay connected and top-of-mind with the public. According […]

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Paid Social Media Advertising Strategy: Making Data-Driven Decisions

The most recent projections estimate that US advertisers will increase their social media ad spending 20% this year, coming in at more than $43 billion when all is said and done. But to what end? Proving social media ROI can be incredibly challenging — and when you’re trying to make a case for increasing your […]

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New Year, New LinkedIn Features

The first few weeks back to work after a nice holiday break can always feel chaotic – especially if the platforms we count on to complete our work change while we were busy celebrating. Although sometimes we digital marketers may curse the ever changing nature of our favorite platforms, several new updates from LinkedIn to […]

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