9 Highlights from Social Media Day 2019

#PhillyLovesBilly  What better way to start a Philly conference than with an artistic shoutout to the City of Brother Love? Thanks to our friends at EMC Outdoor for sponsoring this amazing masterpiece, completed on-site at the Meeting House!  The Human Side of Social Media Auntie Anne’s President Heather Neary didn’t follow a typical road to […]

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4 Tips for Instagram Stories to Help Grow Your Business

When Instagram launched its story feature in 2017, many thought it was just another way to compete with its top competitor, Snapchat. In 2018 Instagram added amazing new widgets to its story feature, such as polls, questions, and even music. Fast-forward to 2019, Instagram stories have become fun for personal use, but how can they […]

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Navigating Through the Age of the Influencer

Reprinted from the Hotel Business Review with permission from www.HotelExecutive.com The days of traditional advertising have long been over and like it or not, we are currently living through the Age of the Influencer. Since 2010, there has been a drastic rise in the practice of working with individuals and organizations with significant followings on […]

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Why Do Social Media Holidays Matter?

Social media holidays are the latest trend in social marketing. These quirky holidays come each month and have their own purpose. Some ask audiences to celebrate, educate, raise awareness, or in the case of national margarita day, raise a glass.  As a consumer, participating in social media holidays can be fun and engaging. As a […]

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Telling Your Story with Video

Which do you remember better: the Disney movie you watched when you were 10 years old or the Spanish class you took in high school? Chances are you can recall the Disney movie more vividly than learning how to conjugate Spanish verbs. Why? Well, research by cognitive psychologist Jerome Bruner shows that stories are 22 […]

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