The Flywheel Model (Taylor’s Version)

It’s the holiday season, which means it’s time to implement your holiday marketing strategies! This can mean many things, from sending out cards to your most loyal customers to creating a targeted campaign that is donation-based. There is so much potential to grow your business around the holiday season, but it may feel a little overwhelming. Slice […]

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The Threads “Dear Algorithm…” Trend

Threads! Are you using it? No, this is not one of those tired, “Is anyone still using Threads?” posts that users who haven’t embraced Meta’s social platform fire off when they pop in once every 8 weeks. It’s a genuine question – are you really using it? Twitter/X continues to be unstable and we’re seeing […]

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If the Process Doesn’t Make Things Easier, Break It

Processes are important to the smooth and timely completion of tasks. They’re meant to streamline things, to take the thought out of the predictable and automatic parts of Getting Things Done, so that we maximize efficiency and minimize wasting valuable time and energy. Processes are used to align teams and coordinate efforts. All good things, […]

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A NON-DESIGNER’S GUIDE TO PICKING & PAIRING FONTS

If you’re not a graphic designer or at least working in a creative field where you make written or visual content, probably not. But what do you do when life forces you to think about fonts? The ability to choose and pair fonts comes in handy in situations like making cards, resumes, essays, invitations and […]

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The Power of Graphic Design: Why Your Company Needs It!

Graphic design is known as marketing’s “jack of all trades.” It’s easy to overlook its importance in the world of business, but it’s hard to deny its necessity. Graphic design is all around us. From branding to web design, graphic design plays a significant role in every aspect of a business.  But what exactly is […]

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