Humor in Marketing: Good Idea? Bad Idea? BOTH!

Knock Knock!  “Who’s there?”  Hugh!  “Hugh who?”  Hugh-mor in marketing! … Much like many attempts at jokes in advertising, that one was quite the stinker.  But when done right, a funny ad or post can be a great way to get eyes on your business that otherwise may have never even noticed your brand. One […]

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Barbenheimer – Embracing Virality & Seizing the Moment

“I’m a Barbie girl, in a Barbie world.” “Now I am become death. Destroyer of worlds.” Two quotes that, until recently, had probably never had any business ending up next to each other. Much like, until this summer, you’d never have proposed watching a movie about Barbie dolls that come to life right after a […]

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If the Process Doesn’t Make Things Easier, Break It

Processes are important to the smooth and timely completion of tasks. They’re meant to streamline things, to take the thought out of the predictable and automatic parts of Getting Things Done, so that we maximize efficiency and minimize wasting valuable time and energy. Processes are used to align teams and coordinate efforts. All good things, […]

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A NON-DESIGNER’S GUIDE TO PICKING & PAIRING FONTS

If you’re not a graphic designer or at least working in a creative field where you make written or visual content, probably not. But what do you do when life forces you to think about fonts? The ability to choose and pair fonts comes in handy in situations like making cards, resumes, essays, invitations and […]

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I’m a Believer: Mission-Centric Membership Marketing in a Data-Driven World

“I’m a Believer” is a No. 1 hit released by The Monkees in 1966. If your only frame of reference for this song is the animated film Shrek, that’s okay. You already know the most important thing about it – even performed by Smash Mouth, it’s insidiously catchy. A good pop song can stick with […]

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