Retention marketing plans can have a huge impact on a customer’s ‘lifetime value’ when cross-selling and upselling is done right. Companies that strive to meet their customers’ needs, desires and fears with the products and services they offer will be rewarded by having loyal customers who are open to exploring new offerings from a company […]
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Central to the duties of the marketer is understanding the customer. Without knowing your customer’s pain points, behaviors, and wants, there is little chance that your marketing efforts will be successful. For #GetToKnowYourCustomerDay, we want to outline four basic communication tactics that can help your business better understand its customers and yield data to make […]
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A guide on how to create content for social media that drives engagement written by a social media content creator. At Slice, we focus on the 5 types of attention model designed to turn an unaware audience into your advocates. The model focuses on how to take your audience through each attention stage but there […]
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As marketers, we know how important it is to prove our value to clients. Whether you do that through weekly updates, monthly reports, or yearly analysis – these discussions all rely on one thing, the data. As the experts, clients rely on us to make sense of it all by taking the raw data and […]
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Our team at Slice enjoys a good April Fools campaign. However, some campaigns have performed better than others. Check out seven of the most memorable campaigns below! Google mic drop campaign In efforts to spice up most of our daily communications tool, google added a “mic drop” feature to their platform. When the mic drop […]
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