The Flywheel Model (Taylor’s Version)

It’s the holiday season, which means it’s time to implement your holiday marketing strategies! This can mean many things, from sending out cards to your most loyal customers to creating a targeted campaign that is donation-based. There is so much potential to grow your business around the holiday season, but it may feel a little overwhelming. Slice […]

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Humor in Marketing: Good Idea? Bad Idea? BOTH!

Knock Knock!  “Who’s there?”  Hugh!  “Hugh who?”  Hugh-mor in marketing! … Much like many attempts at jokes in advertising, that one was quite the stinker.  But when done right, a funny ad or post can be a great way to get eyes on your business that otherwise may have never even noticed your brand. One […]

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Barbenheimer – Embracing Virality & Seizing the Moment

“I’m a Barbie girl, in a Barbie world.” “Now I am become death. Destroyer of worlds.” Two quotes that, until recently, had probably never had any business ending up next to each other. Much like, until this summer, you’d never have proposed watching a movie about Barbie dolls that come to life right after a […]

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If the Process Doesn’t Make Things Easier, Break It

Processes are important to the smooth and timely completion of tasks. They’re meant to streamline things, to take the thought out of the predictable and automatic parts of Getting Things Done, so that we maximize efficiency and minimize wasting valuable time and energy. Processes are used to align teams and coordinate efforts. All good things, […]

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A NON-DESIGNER’S GUIDE TO PICKING & PAIRING FONTS

If you’re not a graphic designer or at least working in a creative field where you make written or visual content, probably not. But what do you do when life forces you to think about fonts? The ability to choose and pair fonts comes in handy in situations like making cards, resumes, essays, invitations and […]

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