Mean Girls: Multifaceted Marketing is Totally “Fetch”

In 2002, author Rosalind Wiseman wrote a book for parents to help navigate the world of teenage girl friendships, relationships, and behaviors titled Queen Bees and Wannabes. In 2004, the film Mean Girls was born. This screenplay was written by actress and comedian Tina Fey after reading Wiseman’s book and seeing the potential for a film. Mean Girls would end […]

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2024 Marketing Predictions from the #SliceSquad!

As 2023 lurches toward its frosty conclusion, we at Slice are staying merry and bright by kicking around some marketing predictions for the year ahead. While no one has a crystal ball, we just flipped over our Magic 8-Ball and ALL SIGNS POINT TO… Dana SchmidtChief Strategy Officer I think AI social video will take […]

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The Flywheel Model (Taylor’s Version)

It’s the holiday season, which means it’s time to implement your holiday marketing strategies! This can mean many things, from sending out cards to your most loyal customers to creating a targeted campaign that is donation-based. There is so much potential to grow your business around the holiday season, but it may feel a little overwhelming. Slice […]

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Humor in Marketing: Good Idea? Bad Idea? BOTH!

Knock Knock!  “Who’s there?”  Hugh!  “Hugh who?”  Hugh-mor in marketing! … Much like many attempts at jokes in advertising, that one was quite the stinker.  But when done right, a funny ad or post can be a great way to get eyes on your business that otherwise may have never even noticed your brand. One […]

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Barbenheimer – Embracing Virality & Seizing the Moment

“I’m a Barbie girl, in a Barbie world.” “Now I am become death. Destroyer of worlds.” Two quotes that, until recently, had probably never had any business ending up next to each other. Much like, until this summer, you’d never have proposed watching a movie about Barbie dolls that come to life right after a […]

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