For B2B businesses, trade shows serve as a key means of engaging with both potential prospects and current customers. However, due to the current pandemic and uncertainty around in-person events for the next several months, many marketers are worried about the possibility of trade shows. In order to mitigate some of these risks, companies are […]
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From our experiences with B2B organizations, we know the amount of business that comes from trade shows. Additionally, our conversations with these B2B marketers have illustrated the need to fill these gaps, especially as trade shows are being delayed or cancelled not just for the first month of 2021, but even through the entirety of […]
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From working with B2B organizations, our team has seen firsthand the impact a trade show can have on a business of any size. According to a survey on Statista, 92% of marketers were either hopeful or optimistic about the effectiveness of trade shows as a marketing medium. Now, with 2021 right around the corner (along […]
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The trifecta of marketing communications is more important now than ever. As people around the world shift in their priorities, creating or updating your company’s positioning statement, point of view, and supporting messages will help show others both your reaction to the current economic situation and where you stand on important social issues. Utilizing these […]
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When it comes to conveying the messages your company wants to associate with its brand, the trifecta of a point of view, positioning statements, and supporting messages serve as the main tools that will underpin this primary goal. Using these tools will both effectively and clearly accomplish the primary task of communication with a heightened […]
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