Communicating through Coronavirus

There is one thing certain about the coronavirus: it is creating a tremendous amount of uncertainty.  That’s a big problem for business since people buy less and delay more during times when there is a lot of uncertainty.  Right now, there is a complexity to the challenge due to widespread inactivity in the world’s workshop […]

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Deadpool 2 Marketing Case Study

At Slice, we always say that “different is better than better.” If we had to guess, we’d say the marketing team behind Deadpool 2 agreed. The movie franchise is best known for its bolder, brasher take on a superhero story, so it’s no surprise that they stepped outside the box when it came to marketing […]

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