Brand identity is the key driving force behind everything. It includes the values your company stands for, specific designs chosen to shape audiences’ perceptions, and a consistent voice and tone. Before you begin marketing your brand, there must be a clear understanding of your brand identity both internally and externally. This means making sure all […]
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Dynamic Data: Maximize Your Marketing Through AnalyticsA Slice Communications Webinar Hosted by Philip PaverdThursday, June 27 at 12PM Marketing analytics are as dynamic as ever! New consumer privacy laws, the demise of third-party cookies, and the ever-changing landscape of social media platforms are just a few of the changes marketing analytics have had to adapt […]
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Using spokespersons and mascots is a great way to create a singular visual representation of your business and brand. However, there are potential pitfalls that can backfire and leave your company looking less than pristine. Let’s look at some of the Pros and Cons of using spokespersons and mascots to help identify your business. Spokesperson […]
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Virtual first impressions are the new norm, making your brand’s image more crucial than ever. Whether you’re a seasoned professional or just starting your career journey, cultivating a strong online presence can open doors to exciting opportunities, partnerships, and connections. Cass Bailey, the founder and CEO of Slice Communications, will share proven strategies and tactics […]
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By: Anika Edrei Why is it important to have a good Project Manager? 1. You’ll never be left in the dark! 2. Projects will be delivered on time and on budget – and if they fall behind, you’ll be proactively informed! 3. Risks will be mitigated and proactively managed. 4. Your marketing team will be […]
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