A few months back when I was having lunch with Slice’s CEO, Cass Bailey, we discussed best practices to ensure alignment and that time spent on meetings is for high-value activities. She presented me with an example that is simple, yet incredibly effective when you find yourself at a wall. Picture this: You’re a waiter […]
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After attending Chicago’s 20th anniversary Lollapalooza Music Festival this past weekend, I noticed a significant shift in how brands engage with festival-goers. It’s no longer just about setting up a standard booth and handing out merch stamped with your logo. Instead, brands are embracing what can only be described as “activations”—immersive experiences designed to captivate […]
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Brand identity is the key driving force behind everything. It includes the values your company stands for, specific designs chosen to shape audiences’ perceptions, and a consistent voice and tone. Before you begin marketing your brand, there must be a clear understanding of your brand identity both internally and externally. This means making sure all […]
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Dynamic Data: Maximize Your Marketing Through AnalyticsA Slice Communications Webinar Hosted by Philip PaverdThursday, June 27 at 12PM Marketing analytics are as dynamic as ever! New consumer privacy laws, the demise of third-party cookies, and the ever-changing landscape of social media platforms are just a few of the changes marketing analytics have had to adapt […]
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Using spokespersons and mascots is a great way to create a singular visual representation of your business and brand. However, there are potential pitfalls that can backfire and leave your company looking less than pristine. Let’s look at some of the Pros and Cons of using spokespersons and mascots to help identify your business. Spokesperson […]
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