Why CMOs Must Approach DEI Communications Like Crisis Communications

The landscape of Diversity, Equity, and Inclusion (DEI) communications has dramatically shifted in the past year. What was once considered a standard part of corporate social responsibility has become a politically charged issue, with increasing government regulations, legal challenges, and public scrutiny transforming DEI communications into a high-risk endeavor. For CMOs and corporate communications leaders, […]

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Jaguar’s Gamble: From Roadway to Runway

Jaguar’s latest campaign has done something remarkable, catapulting search interest in the brand to its highest level ever. While automakers often aim to capture attention, this sudden surge has sparked questions as many express outrage at the ditching of the legacy automaker’s animal icon. Was the campaign’s success worth the cost? And more importantly, can […]

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Communication Styles Can Transform Your Meetings

A few months back when I was having lunch with Slice’s CEO, Cass Bailey, we discussed best practices to ensure alignment and that time spent on meetings is for high-value activities. She presented me with an example that is simple, yet incredibly effective when you find yourself at a wall. Picture this: You’re a waiter […]

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Activations Are the New Booths: Marketing Magic at Lollapalooza

After attending Chicago’s 20th anniversary Lollapalooza Music Festival this past weekend, I noticed a significant shift in how brands engage with festival-goers. It’s no longer just about setting up a standard booth and handing out merch stamped with your logo. Instead, brands are embracing what can only be described as “activations”—immersive experiences designed to captivate […]

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Deciding When to Rebrand: Key Factors to Align Both Internally and Externally

Brand identity is the key driving force behind everything. It includes the values your company stands for, specific designs chosen to shape audiences’ perceptions, and a consistent voice and tone. Before you begin marketing your brand, there must be a clear understanding of your brand identity both internally and externally. This means making sure all […]

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